menu_homemenu_national_newsmenu_local_newsmenu_entertainmentmenu_classifiedThis week's paper  
Copy Regulations and Responsibilities
Mechanical Measurements
Classified Line Ads
Classified Display Ads

On base when you need us ...
at home when you get there.

The San Diego Armed Forces Dispatch serves active duty and retired Navy and Marine Corps personnel and their families. We distribute 25,000 papers each week to all the bases in the San Diego area, as well as the ships in port. We deliver door to door and direct mail to military housing units and to military households in the civilian community. We also deliver to key spots in the community that have military traffic (USO, Armed Services YMCA, shipyards, and many other central locations.)

The Dispatch accepts both display and classified advertising. Our ads are sold on a 1-time or a multiple week contract basis. There is a discount for purchasing a multiple week contract. We also accept pre-printed inserts. For more information on our display advertising e-mail us at with your name, company name and phone number and a rep will call you back or call us at 619.280.2985 (8:30 a.m. to 4:30 p.m. Pacific Standard Time).

The Dispatch advertising policy and information:

Space Reservation Friday, noon
Ad Copy Deadline* Monday, 5 p.m.
Camera Ready Ads Tuesday, noon
*Ads larger than 1/2 page or with difficult composition must be submitted by Friday noon.
Cancellation: Same as deadlines for placing ads. Late cancellations will be subject to full charge.

Size Requirements & Mechanical Measurements
Modular ad sizes
Full page image area 10.25" x 12.75 "
Double-truck makeup size 21-5/8" x 12.75"
Tabloid double-truck gutter 1 inch
Materials preferred pdf files
Screens preferred 200 line

Ad size Horizontal Vertical
1/16 Page 5"x1-5/8" 3-1/2"x2-1/2"
1/8 Page 5"x3-1/8" 3-1/2"x4-1/2"
1/4 Page 10-1/4"x3-1/8" 5"x6-3/8"
1/2 Page 10-1/4"x6-3/8" 5"x12-3/4"
Full Page   10-1/4"x12-3/4"

*Advertisements over 11 inches deep will be billed as full page depth.
All advertisers receiving contract rates must have signed agreements. Advertisers are subject to short rate if contract is cancelled early. Rates may be raised on 30 days notice.
Copy Regulations and Responsibilities

a. We reserve the right to insert the words "Advertisement" in all ads. Advertising simulating news must carry the word "'Advertisement" and must also include a 2 point rule or border.
b. Liability for errors in advertisements shall not exceed the cost of the space occupied by the error. We will provide a correction letter if we have failed to correct errors clearly marked by the advertiser on return proofs.
c. All advertising accepted is subject to the approval of the publisher. We shall have the right to revise or reject in whole or in part any advertisement which is not in the best interest of our newspaper or readers.
d. Alcohol and tobacco advertising accepted.
e. Model releases must accompany pictures submitted for advertising.

Payment for all advertising is due before publication date. A monthly billing account is available with approved credit. No credit will be extended to advertiser having a balance due over 60 days. All charges for advertising are due and payable on the 30th of the month following insertion. Past due accounts are subject to 1.5% monthly service charge.

National Advertising Partners

AFC refuel logo National Military Advertising + Marketing Agency
Refuel Agency is the largest provider of Media Advertising + Marketing services specializing in and reaching active duty, spouses, veterans and retired military audiences throughout the United States for national brands.

Classified line ads
Our classified line ads cost $5 per line with a 3-line minimum for a one time ad. There are approximately 32 characters and spaces per line. We offer discounts for multiple runs. Currently we are offering a special which is 'buy 3 weeks of classified ads and get the fourth week free.' The total is $45 for a 3-line ad for four weeks. If you'd like to place a classified line ad now please call our office. Remember, all of our ads must be pre-paid so please send a check, or call us with your card number at 619.280.2985 (we currently accept Visa & MasterCard only).
Classified display ads
If you have a larger ad, want larger type or a logo, we save you money by offering an inch rate. Our classified display ads are sold by the inch. A 1-time 1-inch ad costs $31.50. If you contract for a longer time period the price goes down. For instance, a 13-week contract costs $24.50 per week. To place a classified display ad please call us at 619.280.2985 or e-mail our us at with your phone number and we will call you back.
3-line ad = $15 for one insertion
3-line ad = $45 for 4 insertions
Remember $5 per week for each additional line!

Reach over 100,000 readers each week with your classified ad in the pages of the Navy Dispatch.

Frank Motors National City Service

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The Dispatch is published by Western States Weeklies, Inc.
2604 El Camino Real B-280, Carlsbad, CA 92008 | 619.280.2985